Link Link from Sep 11, 2026 Josh·Sep 11, 2026, 15:16·1 min read Why are we likely to continue with an investment even if it would be rational to give it up? thedecisionlab.com The Sunk Cost Fallacy - The Decision Lab The Sunk Cost Fallacy describes our tendency to follow through on an endeavor if we have already invested time, effort, or money into it, whether or not the current costs outweigh the benefits. About the writer Josh advises teams on AI systems architecture and modernization in regulated environments. How I work → ← EarlierAustralia will allow social media account holders to opt out of the… Later →According to the author Michael Scheuer, the greatest danger for…